Mobile Apps Built toWin on Every Screen

The right choice depends on what the app needs to do, not on a default preference. Native (Swift for iOS, Kotlin for Android) makes sense when performance is critical, you need deep access to device hardware or platform-specific APIs, or the app is complex enough that maintaining two codebases separately is worth the tradeoff for full platform control. Cross-platform (React Native, Flutter, or Expo) makes sense for most business apps, MVPs, and products where speed to market and one shared codebase across iOS and Android outweigh squeezing out the last bit of native performance. We walk through your requirements in discovery: expected user base, complexity, hardware or API dependencies, and long-term maintenance plans, and recommend the approach that fits, not the one that's easiest for us. If you already have a preference or an existing codebase in one direction, we'll work within it. The honest answer is that cross-platform has gotten good enough that native is the exception now, not the default, for most apps that aren't gaming or hardware-heavy.